Meet the TrueÜ Team

Get to know our staff and all the talent, experience and knowledge behind the TrueU Team.




Richard Hoag, Founder of TrueU, is a serial entrepreneur, lawyer, executive coach/consultant, with over 35 years of hands-on senior management experience. Mr. Hoag has served as CEO, COO, General Counsel and multiple other capacities in, Investment/Securities, Information Technology, M&A, Professional Staffing, and Advisory/Consulting Practice. He served for 9 years on the Board of Directors of NACCB (Now TechServe Alliance). Mr. Hoag has published numerous articles, created content, and conducted programs; workshops on Self-Awareness/Performance, Negotiation, Communications, Career/Life Planning, and Accountability.

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Mental Health Services

Katie is a licensed clinical mental health counselor in the state of Utah and Colorado. Katie has been working with children, adolescents, families and individuals for more than a decade. Throughout her career, she has created safe spaces for counseling that provides individuals a place to talk about mental health without fear of judgment. Katie started her career as a Functional Family Therapist providing intensive in-home therapy and then worked as a school-based K-12 therapist in Colorado. Katie now has a private practice in Park City, UT specializing in depression, anxiety, trauma, sexual orientation and navigation of life transitions. 



Director of Operations

Marwan Mostafa has always believed that big things have small beginnings. From his experience in working with smaller-sized operations with fewer than 3 employees, to the global giants he's consulted and worked with such as, Charles Schwab, Sony Entertainment, and KPMG, his knowledge of operations and logistics has proven to be tried-and-true, both nationally and abroad. Marwan brings experience in management consultation, development and implementation of operational plans, strategic implementation, organizational efficiency, and resource management.



Staffing Industry Advisor

Aaron Stone has 27 years experience with APR Consulting, Inc. a national firm with a footprint in 37 states and several fortune 500 clients. Beginning as a college intern he is now COO and on the board of Directors. He provides leadership and management for APR’s Sales/Marketing, Service Delivery, Operations, and Federal Security Clearance Administration.  In addition, Aaron is also CEO/Owner of APR Direct Hire, senior advisor to 24 Hour Medical Staffing and Recruitment Process Outsourcing, a Philippine based organization. Aaron has a B.A. degree from Cal State Fullerton, and an Entrepreneurship Program Certification from UCLA.

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Chief Technical Advisor

Alexander is a software engineer with over 20 years of experience in the design and development of SaaS platforms and applications. He has a passion for applying elegant technology to real-world problems. He has held positions as Lead developer, Project manager, and Director of Application Development and developed over a dozen software products.



Social Media




Internet Marketing

David is the president & co-founder of MindFire, a two-time Inc500 award-winning software company. Commercial printers, agencies, & brands like BMW, Microsoft, Harvard, Facebook, & 15,000+ other companies grow their leads & sales with MindFire’s unique marketing platform that finds & engages clients using direct mail, email, & social.



Financial Analyst

David Friedman is a tech-savvy marketing and operations executive with more than 30 years expertise in bringing to market new technology. His real love is innovation and commercializing technology to meet the needs of customers.  A member of the TechCoastAngels of Orange County since 2009, he serves as President, TechCoastAngels, Orange County and a member of the Board of Governors of TCA .  He is also a senior consultant with the Small Business Development Lead Center and founder and managing partner of C-Level Partners, a business advisory which focuses on helping companies grow their top line revenue.



Technology Team

Anna comes from a technical consulting background, having worked with Fortune 500 companies to develop, optimize, and implement their IT offerings. As a member of the TrueU team, she advises on our technical product development and strategy.

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IT Management

Soheil Raissi is a strategic technology leader with diverse experience in innovating and delivering enterprise-class platforms and software solutions across a broad range of industries including financial services, pharmaceutical, healthcare, insurance, supply chain and automotive.Soheil serves on the advisory board of several technology companies and is an active member of Southern California SIM.  He is also a mentor at the UCI Executive MBA program.  His prior affiliations include Advisory Committee Member of World Wide Web Consortium (W3C) and MIT Auto ID Labs.  



Quality Control




Technology Innovation

Eris Verne, a young  founder with demonstrated backgrounds in software development and finance; focusing on increasing user interactions while levitating companies' leverages over their customers and users. Eris’ recent novelty within the self-care industry has attracted incredible traction from the people and is one of the reasons he believes in the wellness of the people both on a physical and mental level. Moreover, for the past 7 years he has been part of the founding team of three startups within the tech and e-commerce industries conducting over four million dollars in successful exits.