Meet the TrueÜ Team

Get to know our staff and all the talent, experience and knowledge behind the TrueÜ Team.




Richard Hoag, Founder of TrueU, is a serial entrepreneur, author, attorney with over 35 years of hands-on experience as CEO, COO, and General Counsel. His Industry experience includes Investment/Securities, Information Technology, Professional Staffing, Hospitality, Legal and Consulting Firms. He served 9 years on NACCB/TechServe Alliance Board of Directors and conducts workshops in Communication/Self-Awareness, Career-Life Planning, and Change Management.



Director of Operations

In his15th year professional career Marwan has worked with Charles Schwab, Sony Entertainment, and KPMG as well start-ups both nationally and abroad. His knowledge expertise base includes; operations, technology, resource management, market intelligence, social media, strategic planning, business development, IT implementation, and  acquisition/divestiture.

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Mental Health Services

Katie is a licensed clinical mental health counselor in the state of Utah and Colorado. She has worked with adolescents, at-risk individuals, families and children for more than a decade. She has focused on creating “safe spaces” for counseling so clients can talk about mental health without fear of judgment. In addition to her commitments to TrueU, Katie currently has a private practice in Park City, UT specializing in depression, anxiety, trauma, sexual orientation and navigation of life transitions.



Staffing Industry Advisor

Aaron Stone has 27 years experience with APR Consulting, Inc. a national firm with a footprint in 37 states and several fortune 500 clients. He is currently, CEO/Owner of APR Direct Hire, COO and on the board of Directors. He has been affiliated with TrueU since its inception and in addition to being an member of the Advisory Board his APR is both a vendor to, and client of TrueU. Aaron provides a crucial connection to the Professional staffing industry a major target market for TrueU.



Business Advisor

David Friedman is a tech-savvy marketing and operations executive with more than 30 years expertise in bringing to market new technology. In addition to his role at TrueU David is currently President and member of the Board of Governors of TechCoastAngels of Orange County.  He is also a senior consultant with the Small Business Development Lead Center and founder and managing partner of C-Level Partners, which focuses on helping companies grow their top line revenue.



Internet Marketing

David is the president & co-founder of MindFire, a two-time Inc500 award-winning software company. Commercial printers, agencies, & brands like BMW, Microsoft, Harvard, Facebook, & 15,000+ other companies grow their leads & sales with MindFire’s unique marketing platform that finds & engages clients using direct mail, email, & social media. David is also a charter member of TrueU’s Advisory Board and a constant contributor to our marketing efforts.

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Chief Technical Advisor

Soheil has an active role with TrueU as a strategic technology leader with diverse experience in innovating, managing, and delivering enterprise-class platforms and software solutions. His previous experience includes financial services, pharmaceutical, healthcare, insurance, and supply chain. In addition to his role at TrueU he is a mentor at the UCI Executive MBA program and is an active member of Southern California SIM.  His prior affiliations include Advisory Committee Member of World Wide Web Consortium (W3C) and MIT Auto ID Labs. 

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Special Advisor Technology

Alexander is a senior software engineer with over 20 years of experience in the design and development of SaaS platforms and applications. He has a passion for applying elegant technology to real-world problems. He has held positions as Lead developer, Project manager, and Director of Application Development and developed over a dozen software products.



Audio Visual Lead

Maxwell Wageck is the President and CEO of Whirlin’ Disc Sound, an entertainment production company in New York. He has a degree in audio engineering and started his career as a freelance audio-visual specialist. He worked at Formosa Group in Santa Monica, gained recognition in the Los Angeles entertainment industry as a result of his significant contributions as Assistant Engineer to a Grammy Award winning (Mixing) Engineer. His audio visual experience and youthful perspective adds “now” generational creativity to the TrueÜ team. Maxwell’s influence will be felt in all aspects of creative production for TrueÜ.



Healthcare and Wellness Professional

Roseanne has 30 years of experience in health care operations and program development. She’s implemented health care and wellness programs for numerous corporations in over 35 states. Worked with senior management to develop and improve the corporation's operations to meet the community and individual needs to get better outcomes. Her focus continues to be on the mission of the organization and finding the right fit for the individuals and companies.