PRIVACY POLICY

TrueU Website Privacy Policy

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General. This privacy policy (“Privacy Policy”) is designed to inform you about the type of information that TrueU (“we,” “us,” or “our”) may gather or collect from you in connection with your use of this site (“Site”) located at http://www.TrueUexperience.com.  It also explains the conditions under which we use and disclose that information, and your rights in relation to that information.

 

Gathering, Use and Disclosure of Non-Personally-Identifying Information. We collect both Non-Personally-Identifying Information and Personally-Identifying Information from you. “Non–Personally–Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person or entity. “Personally–Identifying Information,” by contrast, is information such as a name or email address that, without more, can be directly associated with a specific person or entity.

 

Gathering Non-Personally-Identifying Information.

 

Web Browsers. Like most site operators, we gather Non-Personally-Identifying Information from you of the sort that web browsers, depending on their settings, may make available. That information includes your Internet Protocol (“IP”) address, operating system and browser type, and the locations of the web pages you view right before arriving at, while navigating and immediately after leaving this Site.

 

Web Cookies.  A “Web Cookie” is a string of information that a site stores on your computer, and your browser provides to this Site, each time you submit a query to this Site. We may use Web Cookies to track the pages that you visit during each Site session, both to help us improve your experience and to help us understand how this Site is being used.

IF YOU DO NOT WISH TO HAVE WEB COOKIES PLACED ON YOUR COMPUTER, YOU SHOULD SET YOUR BROWSER TO REFUSE WEB COOKIES BEFORE ACCESSING THIS SITE, WITH THE UNDERSTANDING THAT CERTAIN FEATURES OF THIS SITE MAY NOT FUNCTION PROPERLY WITHOUT THE AID OF WEB COOKIES. IF YOU REFUSE WEB COOKIES, YOU ASSUME ALL RESPONSIBILITY FOR ANY RESULTING LOSS OF FUNCTIONALITY.

Use of Non-Personally-Identifying Information. We analyze Non–Personally–Identifying Information gathered from users of this Site to help us better understand how this Site is being used. By identifying patterns and trends in usage, we are able to better design this Site to improve your experiences, both in terms of content and ease of use. We link information gathered using Non-Personally-Identifying Information to Personally-Identifying Information.

 

Disclosure of Non-Personally-Identifying Information. From time to time, we may also release the Non–Personally–Identifying Information gathered from Site users in the aggregate, such as by publishing a report on trends in the usage of this Site.

 

Collection, Use and Disclosure of Personally–Identifying Information. As defined above, Personally-Identifying Information is information that can be directly associated with a specific person or entity. We will only collect Personally-Identifying Information that you knowingly submit to us or ask a third party to submit to us on your behalf. We will not disclose your Personally-Identifying Information to third parties unless we obtain your permission to do so at the time we collect it, except as set forth below:

 

Collecting Personally-Identifying Information from Site Users.

 

Registration and Other Information Provided to Us. When you register with this Site, you may be asked to disclose Personally–Identifying Information. You may also choose to submit Personally-Identifying Information to us when you use any interactive features and services that we may make available from time to time on this Site.

 

Material You Choose to Reveal on your Page. You may post Personally-Identifying Information including, without limitation, your photo on your profile page. This Personally-Identifying Information may be viewed by third parties to whom you provide your password and user ID. Please choose carefully the information you post on this Site and exercise discretion in providing your user ID and password to third parties.

 

Use of Personally-Identifying Information. We only use the Personally-Identifiable Information that you submit to make your page available to you and to and to any third party to whom you provide your user ID and password.

 

Disclosure of Personally-Identifying Information to third parties. As described above in Section 4(A) (“Collecting Personally–Identifying Information from Site Users”), users may, at their option, disclose their own Personally-Identifying Information by any means they choose. We will disclose Personally-Identifying Information in the following circumstances:

 

Employees, Third-Party Processors and Third-Party Service Providers. Subject to the terms of this Privacy Policy, we will disclose Personally-Identifying Information to our employees, contractors, affiliates, distributors, dealers, vendors and suppliers who process Personally-Identifying Information on our behalf, participate with us in the provision or operation of this Site or provide you with services.

 

By Law, to Protect Rights and to Comply with Our Policies. We disclose Personally-Identifying information if: (1) required to do so by law, or in response to a subpoena or court order; (2) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (3) we believe that you have abused the service by using it to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws.

 

Business Transfers; Bankruptcy. We reserve the right to transfer all Personally-Identifying Information in our possession to a successor entity in the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets. Other than to the extent ordered by a court, the use and disclosure of all transferred Personally-Identifying Information will be subject to this Privacy Policy, or to a new privacy policy if you are given notice of that new privacy policy and you affirmatively opt-in to accept it. Personally-Identifying Information submitted or collected after a transfer, however, may be subject to a new privacy policy adopted by the successor entity.